Netflix surprised many by streaming the Gujarati hit Vash Level 2 and its Hindi-dubbed version, Vash Vivash Level 2, on October 22. What made the move even bigger was the price Netflix reportedly paid — a record sum for a Gujarati film on any OTT platform.
Netflix pays a record price
Industry sources say Netflix acquired digital rights for both versions for a whopping Rs. 3.50 crore. This is being called the highest amount an OTT service has ever paid for a Gujarati film, marking a rare and notable vote of confidence in regional cinema.
Why Netflix took the bet
- Strong theatrical performance: Vash Level 2 was well received in cinemas, which boosted its appeal for streaming.
- Hindi dubbing widened the audience: The makers released a dubbed Hindi version, helping non-Gujarati viewers access the film.
- Popular genre: The supernatural thriller format tends to travel well across regions and borders.
- Series recognition: The Vash franchise already has name value — the first film inspired the 2024 Hindi remake Shaitaan, starring Ajay Devgn, R. Madhavan and Jyothika, generating extra curiosity for the sequel.
- National Awards boost: Vash recently won Best Gujarati Feature Film at the 71st National Awards, and Janki Bodiwala was honoured as Best Actress in a Supporting Role — raising the film’s profile further.
Deal specifics and exclusivity
Sources say the Netflix deal runs for three and a half years. For the first year, both the Gujarati and Hindi-dubbed versions will be exclusive to Netflix. After that period, the makers are free to explore other streaming options.
What this means for Gujarati cinema
Producers and insiders call this a proud moment. Traditionally, Gujarati films were sold on a viewership basis and often earned under a crore from digital deals. A high-profile sale like this could encourage Netflix and other platforms to bid smarter for regional titles.
If Vash Level 2 draws strong viewership on Netflix, it could open the door for more Gujarati films to secure better prices, reach wider audiences beyond the diaspora, and allow filmmakers to experiment with bolder subjects.
With praise coming from industry figures — including Ajay Devgn, who lauded the film and Janki Bodiwala’s performance — Vash Level 2’s Netflix arrival could mark the start of a more visible chapter for Gujarati cinema on major streaming platforms.
