Sony SAB’s Itti Si Khushi wins Best Show – Drama at ITA Awards 2025
Itti Si Khushi, the family drama that has won hearts on Sony SAB, was honoured with the Best Show – Drama award at the Indian Television Academy (ITA) Awards 2025. The recognition marks a major milestone for the channel and the creative team behind the series.
What the win means for Sony SAB
The award highlights Sony SAB’s growing strength in delivering content that resonates with family audiences. For a channel known for light-hearted, family-friendly fare, this achievement underlines a successful shift toward shows with deeper emotional connect and broader appeal.
Recognition for the creative team
The accolade puts the spotlight on the writers, directors, cast and production crew who shaped the show’s tone and storytelling. Winning an ITA award is validation of the creative risks and consistent effort that go into making a show stand out in a crowded television landscape.
Why viewers loved Itti Si Khushi
- Heartfelt, family-oriented storytelling that listeners related to.
- Strong emotional beats balanced with warmth and optimism.
- Consistent quality that kept audiences engaged week after week.
Industry impact
This ITA win is likely to boost the show’s visibility and reaffirm broadcasters’ faith in family dramas that blend emotion with everyday relatability. It also serves as encouragement for creators aiming to craft shows that prioritize storytelling and connect with multi-generational viewers.
As celebrations continue, Itti Si Khushi’s ITA Award win is a reminder that thoughtful, well-told stories still find a special place in the hearts of audiences and award juries alike.
