Ranveer Singh’s Dhurandhar is enjoying a strong run at the box office, and makers are showing confidence by skipping the usual Tuesday discount on December 9. After a buoyant weekend and steady Monday collections, distributors decided there’s no need to drop ticket prices to pull audiences in.
Why cinemas are not offering Tuesday discounts for Dhurandhar
Trade insiders say the film’s word of mouth and steady footfalls convinced the team to keep weekday prices at regular rates. As one source put it, there’s “tremendous demand” to catch the action entertainer on the big screen, so lowering prices isn’t necessary and shouldn’t impact earnings or attendance.
Advance sales signalled confidence
Exhibitors sensed the momentum on Sunday itself and opened advance ticketing for Tuesday without any discounted slabs. That early demand — sold at full price — underlines how well the film has connected with audiences.
Quick look at the Tuesday discount trend
- The Tuesday offer — with tickets at Rs. 99, Rs. 149 or Rs. 199 — began on April 22, 2025, and Kesari Chapter 2 was the first new release to use it.
- Since then, most big films have used the cheaper-Tuesday scheme to boost midweek footfalls. Examples include Housefull 5, War 2, Saiyaara and Mahavatar Narsimha.
- Only a few recent releases skipped the Week 1 Tuesday discount: Raid 2 and Sitaare Zameen Par. Festival or release-day logic kept Thamma and Ek Deewane Ki Deewaniyat away from the offer as well.
- When regional hits boomed, distributors adjusted pricing too — Gujarati blockbuster Laalo asked cinemas to raise the Tuesday floor to Rs. 149 in Week 5 once it caught on.
Skipping the Tuesday discount is a vote of confidence in Dhurandhar’s staying power. With strong early numbers and audience buzz, the Ranveer-starrer is shaping up to be a steady performer in the weeks ahead — and trade-watchers will be keeping a close eye on how long this momentum lasts.
